Food Blogger Business Spotlight

Business Idea: Food Blogger Income Type: Passive
Business Type: Service Startup Score: 4.3
Gosh! I’m so grateful to all those passionately foodie people out there, who decided to become a food blogger. They have totally changed my relationship with my kitchen. 

I’ve gone from don’t cook, won’t cook, please don’t ask me to cook, to cooking all the time. I have so many delicious and nutritious vegan recipes bookmarked, it’s ridiculous.

My diet is the healthiest it has ever been. I cook meals from all around the world, I’ve lost weight without dieting, and it’s all thanks to food bloggers.

I believe food bloggers provide an essential service in terms of food education, meal planning, cooking confidence, diet options and overall sharing of great cooking knowhow.

So, if you’re thinking of starting your own food blogger business, my hat is off to you. But don’t think this post is going to tell you how to do that… it isn’t.

What I am going to do, is save you an whole heap of time and money, by telling you all you need to know about the business.

Food Blogger Quote

You’ll then be able to make an informed decision as to whether this is the right online business for you. And if so, commit to it whole heatedly and make it a success.


Cheatsheet (Backlinko)


What Is A Food Blogger?

 the answer,  may surprise you:

Put simply, a food blogger is a person who posts recipes online. Usually they’ll specialise in a particular niche such as: international cuisines, vegetarianism, baking, 30 minute meals etc.

“Is that all?” I hear you thinking. No! That’s not all. A food blogger is much more than this. The awesome reality is, a food blogger is an influencer. And as such, a very powerful person.

They have the power to excite people about food. So much so, that they can entice the non cooks into cooking. And with ingredients they probably have never heard of or seen before.

They shape which foods people buy, how they cook it and what utensils and equipment they use to cook it. For instance, in 2015 retailers saw sales of the spiralizer soar in the UK.

This inspired piece of kitchen kit was popularised by Ella Woodward; who is an extremely successful food blogger. Her blog regularly receives an incredible 2.5 million views per month.

What Does A Food Blogger Do?

… a lot more than you may think:

Essentially a food blogger is cooking dishes and recording every step in the process from quantities, timings and even as some food bloggers do, providing nutritional values.

But before the cooking can start, there’s the planning of the dish, writing the recipe, shopping for ingredients; cooking the dish several times, tweaking it until it’s just right.

Once the dish is perfect, it has to be photograph, the blog post has to be written and uploaded, and then the marketing begins.

The marketing is to inform the world about your delicious new recipe, and basically involves posting images to social media sites, food photography sites and definitely your email list.

An email list is absolutely vital for a food blogger. These are your dedicated subscribers who will cook your recipes, share them and evangelise about your amazing food blog.

And if you do create a cookbook, whether digital or physical, they are the ones who will be downloading or buying it.

Food  Vlog

Another piece of marketing that is popular with food bloggers is to create a video (vlog) for each recipe. As in this example, these are sometimes a speeded-up demonstration.

Creating a YouTube Channel and gaining subscribers, is another way to grow your following and increase your food blogs popularity.

16 Ways A Food Blogger Makes Money

There are multiple ways a food blogger business can generate an income. The more successful the food blogger is, the more opportunities there will be to make even more money.

Such as companies paying a food blogger to review their produce, joint ventures, sponsored posts, and product endorsements.

Food bloggers are making money offline too with appearances at foodie festivals and events, even opening physical businesses.

But for this post, I’ve listed the ways that most food blogger businesses are generating an income online.

 Display Ads

Ads are generated by an Ads network, the most well known one being Google AdSense, but there are many more. Once a piece of code is added to your blog, the ads will start displaying.

 Amazon Affiliate

Becoming an Amazon Affiliatepromoting and linking to products or equipment that you use to cook your recipes, allows you to earn a commission whenever a sale is made.

Read: Amazon Affiliate Business: How To Create Awesome Income

 Sponsored Post

A company pays you to create a recipe or write a review about their product or service. Sponsored posts are always declared with text like “This post was sponsored by [company]”.

  Sponsored Video

This income stream works in a similar way to sponsored posts, in that you are creating a recipe around a product. They do tend to pay more, but more work is involved.

 eBook  Sales

Creating an ebook is an easy process when you use a design tool like Canva. You can then sell the ebook on Amazon Kindle or directly on your site like My Koren Kitchen.

 Physical Books

If you’ve always dreamed of writing and selling your own cookery book, dream no longer. You can do it without a publisher through self publishing or publishing on demand.


You may decide to host your own podcast. In which case, companies will pay you according to the number of listeners to your podcast when you mention their products or services.

 Video Advertising

I’m sure you are familiar with the video ads that show up whilst you are watching You Tube videos. These are another source of income.

 Email Advertising 

As you build your email list, you will be sending your subscribers regular emails. Within these emails you can advertise your products or third party products.

 Video Course

As in this example, you can create a video course to accompany your cook book, or create a stand alone course. Thinkific can help you create and monitise your course.

Read: Online Course Business: Creating Awesome Online Courses

  Membership Site

The trick here is to provide a service or information, which helps a community with a problem or to learn something, for which they’d pay, giving you a recurring monthly income.

  Freelance Writing

As well as being paid to create, cook and photograph dishes for other blogs, it’s good exposure and a great way of getting your brand in front of someone else’s audience.

  Food Photography Sales 

If you are really good at food photograph, and circulating your images on Pinterest, instagram and food photography sites,  companies may approach you to buy your photographs.

 Mail Order

People like ease and convenience. So although you may give away freely your pumpkin spice recipe, there are going to be some people who would quite happily buy it from you premade.

 Physical Products

You could work with a manufacture to create physical products to sell, just like Ali Maffucci. After starting her blog, began manufacturing and sell her own Inspiralize.

    Food App

There are two ways to make money from a recipe app. You can either charge for the app or make the app free and charge for additional features (in-app purchases).

Tweet 16 Ways Food Bloggers Make Money

Skills Required To Be A Food Blogger

if you think you only need to be a good cook… wrong!

Assuming you can cook, there are a few other skills which are equally as important:

  • It’s an obvious one, but as a food blogger you have to be able to come up with new recipes ideas. The trick here is to take inspiration from wherever and whatever you can.

So that could be: meals you’ve eaten, places you’ve travelled to. Looking at current food trends, visiting international grocery stores, etc.

There are so many ways to get inspiration if you keep your mind open to new ideas.

  • Inventing and recreating recipes with a twist of uniqueness, is part of a food blogger’s routine. For example, look at recipes in cookbooks, or even those of other food bloggers.

Come up with ways that you can improve those recipes or adapt them to your own style of cooking.

  • You will need to be able to take a decent photograph of your food. Remember, we feast with our eyes first.
  • Readers are not just looking for a recipe, they want to be inspired to cook your recipes. So being able to write creatively is a huge advantage.
  • Regularly creating, planning, shopping, cooking, writing, photographing and uploading recipes takes time and effort. Being organised will save you so much time and energy.

Startup Cost

These costs are provided as a guideline.

Website Theme: $59
Website Hosting: $47
Domain Name: $6
Total Startup Cost: $112

Optional Costs:
  • Theme Installation & Customisation:
    If you’ve never installed a WordPress theme before don’t worry, it’s easy. But should you need it, there are WordPress specialists who can help you with the customisation.
  • Logo Design / Design Work:
    It’s important that your website looks professional. For this reason, if you don’t have design skills, use sites like 99 Designs or Fiverr to find a designer within your budget.

Ave. Time Frame To Profit

3 – 8+ Months
Don’t get excited or despondent by this time frame. It all depends upon how hard you work, how much traffic you can drive to your blog and what you are doing to generate an income.

You could make a profit much earlier or much later. And by profit I mean for example, your first sale from an affiliate product or commission from paid adverting.

Projected Monthly Revenue

$287$18,000+ per month. How much money a food blogger makes will vary greatly from blogger to blogger. But any food blogger has the potential to make a living from blogging.

What separates a so so food blogger from a great food blogger is the quality of their work, SEO, their marketing efforts, and their consistency and persistency to post recipes.

Pros / Cons Of Being A Food Blogger

I couldn’t find a list of the negatives of being a food blogger, but I did find a list of the pros and cons of living with a food blogger. It’s a little heads up for the family.

Tweet The Pro and Cons Of Living With A Food Blogger-min

Relevance Of Food Blogs

A study by the Hartman group found that social media has become deeply embedded in our food culture.

Half of consumers use sites like Twitter and Facebook to learn about food. Another 40% of consumers say they learn about food through websites, apps or blogs.

50% of the people surveyed said they shared the food information they find online with their family and friends.

The study couldn’t confirm if food blogs were helping us to eat more healthy. But it did show a move away from processed food, towards real food.

Home Cook Statistics

A recent survey by ReportLinker, discovered that 54.5million (17%) Americans used food blogs and websites for cooking inspiration.

More than a third of Americans cooked at home on a daily basis.  And of those that didn’t cook at home everyday, 50% said they cooked at home between 3 – 6 days a week.

32 percent of Americans said that reducing food costs was their motivation to cook at home. While 22 percent said they do it to provide their family with healthy meals.

The survey also discovered that work and the demands of family life made finding time to cook difficult but even so, 50 percent said they spent 30 to 60 minutes preparing each meal.

Millennials (19 – 35 years old) spend the least amount of time in the kitchen and describe themselves as beginner cooks.  But they do use food blogs for inspiration.

Value Of The Grocery Industry

this is important because…

If we are buying groceries, it means we are cooking at home. Home cooks use recipes, and where do they go online for recipes?

There is definitely an increase in people eating out, and there is also competition from ‘meal kit’ delivery services. This is where you receive a box of ingredients to cook yourself.

But don’t let this concern you. The grocery industry is strong, magazines and digital media promote home cooking, and your mum’s food can’t be replaced by any high street eatery.

The 2016 US census counted about 82.18 million families in the Unites States, with 3.14 being the average number of people within the family.

According to the United States Department of Agriculture, a family of three eating healthy on a low food budget, typically spends $586.80 on groceries to eat at home per month.

Similarly, the same size family with a moderate budget, spends $729.60 per month. Making the average grocery budget, between $7041.60 – $8755.20 per year for a family of three.

In 2012, the UK grocery market was valued at £163.2 billion. This is forecast to grow annually, with a total market value of £192.6 billion in 2017.

Future Prediction

Around a quarter of US households buy groceries online, with more than 70 percent expected to follow within 10 years, according to The Digitally Engaged Food Shopper report.

The report, produced by the Food Marketing Institute and Nielsen predicts that by 2025, US consumers will be spending upwards of $100 billion buying groceries online.

A study by retail analysts Mintel, forecasts that UK online grocery sales will grow by 73 percent to reach £15 billion by 2020. 

This means more of the food industry’s marketing budget will be allocated to online promotion, advertising, partnerships, sponsorships etc. Great for food bloggers!

Tweet Why Food Blogs Are Relevant

Food Trends 2017

Global Food And Drinks Trends 2017

Mintel have produced their annual Global Food Trends report. It points to six key trends set to impact the global food and drink market in 2017.

This will be a year of extremes. We will be looking back to ancient times at products including grains, and ancient recipes, practices and traditions.

We will also be looking at the ways we can use technology to create more and better tasting plant-enhanced foods.

And there are also opportunities here for businesses to profit from these trends.

10 Cutting Edge Culinary Trends For 2017

In today’s culinary culture, it’s clear that people care more than ever about nutrition, the health of the planet, and living a good life.

Ancient health-and-wellness beliefs are being look to for inspiration, and chefs and consumers are rediscovering traditional cooking methods.

The 10 Culinary Trends for 2017, are examples of consumers wanting to deepen their understanding of themselves and  fit into the world around them in a worthwhile way.

Click image to open pdf

Startup Score

The Startup Score is a quick indication of how easy it would be to start this business. The higher the score, the easier the business to start, and with low startup costs.

Assuming you can cook, and you have a reasonably well equipped kitchen, this is an inexpensive business to get started.

Of course there will be ongoing food shopping costs for ingredients, but you have to feed your family anyway, right? And so what if they have the same dish five nights straight.

It requires real determination and dedication to be a successful food blogger. Unless you are really passionate about food and cooking, this is not something you should take on lightly.

The financial rewards are fantastic, but it can take a year or two before your blog is really established. But a well monetised blog can begin making money in a few months.

But, if you have an individualist style that you think sets you apart from other food bloggers, then this is the perfect business for you.

Tweet Food Blogger Review

Food Blogger Courses

If you’ve read this far, it means one of two things: One, my writing is compulsive reading. Two, your mind is not quite made up. Three, your finger is on the trigger to get started.

If my last assumption is correct, I strongly urge you to consider taking a course. It’s going to save you money and time, and get you where you want to be so much faster.

I’ve done my research, and I’ve selected a course and some tuition material that I would buy if I were going to start a business as a food blogger.

Check them out, and if they are right for you, I’m thrilled. If they are not, do some more online research and find a course that is.

But trust me, as someone that has done lots of courses and paid for many, and is still continuing her education, it’s the most sensible way to proceed.

The Course Creator

The quickest route to be a successful food blogger quoteLindsay Bjork created Pinch of Yum in 2009 as a side project whilst she worked during the day as an elementary school teacher.

In 2014 she was able to leave her job and work on her food blog full time, with her husband providing tech support and customer service.

With it’s multiple income streams, today this awesome food blog is generating revenues of over $95,000 per month, and regularly receives 3 million visitor views per month.

So you can see, Lindsay is well placed to help newbie and intermediate food bloggers replicate her mega success. Which is exactly what she is doing with the following 3 products:

Food Blogger Pro Membership Site
$29/month or $279/year

If you are serious about growing your food blog, then you should consider becoming a member of  Food Blogger Pro, and joining over 2,355 other food bloggers. Some of whom have called this training invaluable.

Included are more than 300 videos, teaching you the essentials of what it takes to start and grow a successful food blog. Plus you will receive exclusive discounts on tools and services.

How To Monitize Your Blog eBook $15

If you’d  like to make a full time living from your food blog, you’ll need to know how to monitise it correctly. Over 1,800 bloggers have used this eBook to monitise their blog.

How to Monetize Your Food Blog contains tips on setting up ad networks, making the most of affiliate programs, landing those elusive sponsored post gigs, and much more.

Tasty Food Photography eBook $29

Food blogs are as much about the photography as they are about the recipes. Professional looking, attention grabbing photographs will drive traffic to your blog and get you noticed.

Therefore you really should read Tasty Food Photography to ensure you are showcasing the best images on your blog. Watch this video to hear the author Lindsay Ostrom, talk about the book.


Recommended Reading
Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Memoir, Recipes, and More

For more than 15 years, writing coach, editor and blogger Dianne Jacob has taught food lovers how to take their passion from the plate to the page. Now, Jacob has revised and updated her award-winning guide. Whether you’ve been writing for years or are just starting out, Will Write for Food offers what you need to know to succeed and thrive.

Self Publishing Made Easy: Cookbooks: The Food Bloggers Guide to Writing, Publishing and Marketing a Cookbook

Best selling author Jason Logsdon has written and self published 9 cookbooks including an Amazon top 20 cookbook. His cookbooks have sold more than 60,000 copies and in Self Publishing Made Easy: Cookbooks he’ll share his insight into the self publishing process.

How to Write About Food – the top 50 writing bloopers to cross an editor’s desk

This mini-book for food writers and bloggers is essentially a list of the top 50 misconceptions people have about food writing and writing in general. Compiled by Ross Golden-Bannon, the restaurant critic at The Sunday Business Post and editor of FOOD&WINE Magazine, the book is divided into two sections. The first section offers a background to the nefarious world of print journalism. The second is a list of the top 50 writing issues which have crossed the author’s desk in the past decade.

Optin for promoting tips maybe.


Over To You…

Have I missed out anything? Is there something else you would like to know about becoming a food blogger? Do you have  some feedback about this post?

Whatever it is, I would love to hear it. Please leave a comment below telling me what’s on your mind.

Thank you.

About the author

Oretta Norris

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